![]() A source familiar with the company said it’s using modified proprietary technology. When asked, Tumblr didn’t specify what tech it would be using to enforce its new rules for adult content. It’s not clear whether the company will be borrowing the same artificial intelligence technology it used for Safe Mode across the site. Now the blogging platform is getting rid of the feature, because soon all of Tumblr will be in Safe Mode, permanently. In June of last year, Tumblr apologized, and said it had mostly fixed the issue. Users quickly realized that Safe Mode was accidentally filtering normal content, including LGBTQ+ posts. (Both Yahoo and Tumblr are now part of a subsidiary of Verizon called Oath.) Right after the second acquisition-possibly in an attempt to make the site more appealing to advertisers-Tumblr introduced “Safe Mode,” an opt-in feature that purported to automatically filter out “sensitive” content on its dashboard and in search results. Then four years later, like Russian nesting dolls, Verizon bought Yahoo for around $4.5 billion. ![]() Back in 2013, Yahoo bought Tumblr-a social network that never quite figured out how to make much money-for $1.1 billion in cash. Tumblr has had issues with flagging NSFW posts accurately before. “I just post about design patents, not ‘erotica.’” “I’ll admit I was naive-when I saw the announcement about the new ‘adult content’ ban I never thought it would apply to my blogs,” says Sarah Burstein, a professor at the University of Oklahoma College of Law who noticed many of her posts were flagged. Posts are being flagged that seem to fall well outside Tumblr’s definition of adult content, which “primarily includes photos, videos, or GIFs that show real-life human genitals or female-presenting nipples, and any content-including photos, videos, GIFs and illustrations-that depicts sex acts.” (Users can appeal to a human moderator if they believe their posts were incorrectly labeled as adult content, and nothing will be censored until the new policy goes into effect later this month.) But the policy change appears to be having an even wider effect than anticipated. ![]() The announcement was greeted with dismay in the Tumblr community, which has long been a bastion for DIY and non-mainstream porn. What do a patent application drawing for troll socks, a cartoon scorpion wearing a hard hat, and a comic about cat parkour have in common? They were all reportedly flagged by Tumblr this week after the microblogging platform announced that it would no longer allow “adult content.” But so far, Tumblr's method for detecting posts that violate the new policy, which goes into effect December 17, isn’t working too well, at least not according to many people on Twitter who have shared screenshots of innocent Tumblr posts that were mistakenly marked as NSFW.
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